We have dedicated ourselves to selecting exceptional wineries that remain undiscovered in China and Taiwan, helping them break into these vibrant markets. Over the years, we have perfected a comprehensive four-step strategy: understand, enter, strengthen, and consolidate, meticulously detailed in 12 chapters.
Each project is uniquely crafted, honoring the diversity of the wineries, the distinct grape varieties, and the passionate individuals behind them.
With our extensive experience and unwavering passion, we bring your wines to Asia. Partner with us and watch your wines flourish in the Asian market. Let's embark on this exciting journey together and elevate your brand to new heights.
our services
1/
Understand
Before taking action, it is essential to familiarize yourself with fundamental aspects of Chinese culture and market dynamics. Basing on this understanding, we can craft a customized strategy.
2/
Enter
To enter the market, it is crucial to undertake preliminary steps, including GACC registration and trademark registration. Furthermore, establishing the appropriate product positioning also through panel tasting and having supporting promotional materials.
3/
Strengthen
After entering the Chinese market, it's crucial to promote your wines on key Chinese social media platforms and participate in important exhibitions and wine events.
4/
consolidate
After establishing key trade channels, we leverage this strong foundation to help you expand into additional Ho.Re.Ca. and/or GDO markets.
In partnership with Italy's renowned wine media, WINE TV, you will gain a comprehensive understanding of all the essential aspects needed to successfully enter the Chinese market. This includes not only the basics of Chinese culture, particularly in building relationships, but also an in-depth knowledge of the wine market dynamics, navigating regulatory requirements, and even insights into the Chinese political landscape.
Basing on the understanding of learning pills, we can craft a customized strategy. A Market Access Strategy is particularly crucial for entering the Chinese market with imported wine due to the unique challenges and opportunities that exist in this rapidly growing but complex market.
A General Administration of Customs China (GACC) registration number is required to export to the Chinese market because it ensures that foreign food and agricultural products meet China's regulatory standards for safety and quality.
Registering your trademark in China is a proactive step to safeguard your brand, prevent potential legal disputes, and secure your business interests in one of the largest markets in the world. Without registration, your brand is vulnerable to infringement, misuse, and loss of market presence in China.
Using promotional material in the local language is not just a matter of translation; it’s about connecting with your audience on a deeper level. It helps ensure your message is understood, respected, and embraced by the local market, ultimately leading to greater brand success and market penetration.
Before market entry, a panel tasting is essential to gather consumer insights and test preferences. By combining expert and consumer feedback, these tastings align the product with target market expectations and provide valuable input for refining marketing strategies, product descriptions, and positioning.
Each year, we accompany wineries to participate in China’s most significant wine exhibition, the Vinitaly China Roadshow. Additionally, we support wineries at Vinexpo Asia, held in Singapore and Hong Kong, to help them connect with broader Asian markets.
Wine dinners are crucial for showcasing wine pairings, building brand awareness, educating consumers, and driving sales. They offer a unique, engaging experience that strengthens connections with consumers, partners, and the market.
A master class serves to elevate brand exposure and visibility, enabling direct engagement with customers to foster stronger connections. Moreover, it facilitates the acquisition of valuable market insights and culminates in increased sales through exclusive tastings and promotional activities.
Chinese social media management requires a unique approach to engage effectively with Chinese consumers due to local platforms and cultural context. Compliance with strict regulations on online content in China is crucial to avoid legal issues.
Beyond introducing wines directly to the public through exhibitions and social media, on-trade pitching endeavors to secure placements for your wines in restaurants that align with your target market.
Engaging in off-trade pitching can potentially increase your sales volume, especially beneficial for medium and entry-level wines. We will facilitate the placement of your wine in local GDOs and/or hotel chain house wines that align with your brand image and market positioning.